Mobile Orders lets fans browse and purchase merch directly from their phone during a show. Instead of waiting in line at the merch booth, they place an order and pick it up when it’s ready.
How it works
Enabling mobile orders
Mobile ordering is toggled at the tour level:
- Navigate to your tour settings
- Enable Mobile Ordering
- Configure the required settings (see below)
Configuration options
Requiring a Fanpass for mobile orders is a great way to grow your fan database — fans sign up to order, and you capture their info automatically.
Available inventory
Mobile orders pull from the same inventory as POS sales. Only items marked as Available Online in the merch catalog will appear for mobile ordering.
Keep a close eye on inventory levels when running both POS and mobile orders simultaneously. Popular items can sell out quickly from both channels.
Benefits
- Reduce booth lines — Fans can order during the show without missing a moment
- Increase sales — Fans who wouldn’t wait in line now have a way to buy
- Capture fan data — Every mobile order creates or links to a fan profile
- Upsell opportunities — The digital store can showcase your full catalog, not just what’s on the table
