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Segments let you slice your fan database into meaningful groups based on shared characteristics. Use segments to target marketing campaigns, understand your audience, and measure engagement.

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Creating a segment

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Go to Fans
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Navigate to the Fans page from the dashboard.
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Click “Create Segment”
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Define the rules that determine which fans belong to this segment.
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Set conditions
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Build your segment using one or more conditions:
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Condition typeExamplesPurchase behaviorSpent more than $100, bought 3+ items, purchased a specific productEvent attendanceAttended a specific show, attended 2+ showsLocationFans in California, fans in the US, fans within 50 miles of a cityFanpass statusHas active Fanpass, signed up in the last 30 daysEngagementOpened last email, clicked a link, redeemed a rewardDemographicsAge range, when available
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Combine conditions
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Use AND / OR logic to create precise segments:
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  • “Fans who attended a show AND spent more than $50” (high-value live fans)
  • “Fans with a Fanpass OR fans who made an online purchase” (digitally engaged fans)
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    Save the segment
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    Name your segment and save it. The segment is dynamic — fans are automatically added or removed as their data changes.

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    Using segments

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    Marketing campaigns

    Target email and SMS campaigns to specific segments instead of blasting your entire database. Examples:
    • New fans — Welcome series with brand story and merch highlights
    • Big spenders — Exclusive early access to new merch drops
    • Lapsed fans — Re-engagement campaign for fans who haven’t purchased recently
    • Local fans — Promote upcoming shows in their area

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    Analytics

    Compare segments to understand behavior differences:
    • Do Fanpass holders spend more than non-holders?
    • Which geographic region has the highest per-head spend?
    • Are fans from social media campaigns as valuable as fans captured at shows?

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    Export

    Export segment data for use in external tools — email platforms, ad audiences, or reporting.

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    Pre-built segments

    Fanhaven includes several useful pre-built segments to get you started:
    • All Fanpass holders
    • Fans from the current tour
    • Fans with email consent
    • Fans with SMS consent
    • Top spenders
    Start with pre-built segments and customize them as you learn more about your audience. The best segments are specific enough to be actionable but large enough to be meaningful.