The Referral Program turns your existing fans into ambassadors. When a fan refers someone new, both the referrer and the new fan can earn rewards.
How referrals work
Setting up referrals
Navigate to Fanpass → Referrals in the dashboard to configure your referral program.
Configuration options
Tracking referrals
The Referrals page in the dashboard shows:
- Total referrals — How many fans have been referred
- Top referrers — Your most active fan ambassadors
- Conversion rate — What percentage of shared codes result in sign-ups
- Reward distribution — How many rewards have been claimed
Highlight your top referrers — they’re your most engaged fans and could be great candidates for street team or ambassador programs.
Best practices
- Make the reward compelling — Fans need a reason to share. A meaningful discount or exclusive item works better than a small percentage off.
- Make sharing easy — The Fanpass page includes built-in share functionality, but also promote the referral program on social media and at shows.
- Celebrate referrers — Consider featuring or rewarding top referrers to create a sense of community and competition.
