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Fanhaven’s Email Campaigns let you reach your fans directly in their inbox. Whether you’re promoting a new merch drop, announcing tour dates, or sharing exclusive content, campaigns are the way to do it.

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Creating a campaign

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Open the campaigns page from the dashboard.
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Click “Create Campaign”
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Set up your campaign with:
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FieldDescriptionCampaign nameInternal name for trackingSubject lineWhat fans see in their inboxFrom nameThe sender name (e.g., the artist’s name)AudienceWhich fans receive this — all fans, a segment, or a custom list
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Design your email
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Use the email editor to create your message. You can:
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  • Write rich text with formatting
  • Add images and media
  • Include links to your Fanpass page, online store, or external URLs
  • Use merge tags to personalize (e.g., fan’s first name)
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    Preview and test
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    Send a test email to yourself to check formatting, links, and rendering across email clients.
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    Schedule or send
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    Choose to send immediately or schedule for a specific date and time.

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    Audience targeting

    The power of campaigns comes from targeting the right fans:
    • All fans with email consent — Broad reach
    • Specific segment — Targeted (e.g., “Fans in New York” for a NYC show promo)
    • Fanpass holders — Reach your most engaged fans
    • Purchase-based — Fans who bought a specific item or spent above a threshold
    Targeted campaigns consistently outperform mass blasts. A relevant message to the right 500 fans beats an untargeted email to 5,000.

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    Tracking & analytics

    After sending, Fanhaven tracks:
    MetricDescription
    DeliveredSuccessfully reached the inbox
    OpenedFan opened the email (tracked via pixel)
    ClickedFan clicked a link in the email
    Open ratePercentage of delivered emails that were opened
    Click ratePercentage of opened emails that had a link clicked

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    Attribution

    When fans click through from an email to your Fanpass store and make a purchase, Fanhaven can attribute that revenue back to the campaign — showing you the direct ROI of your email marketing.

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    Best practices

    • Respect consent — Only email fans who have opted in
    • Write compelling subject lines — This is the #1 factor in whether fans open your email
    • Keep it concise — Fans scan emails quickly; get to the point
    • Include a clear CTA — Every email should have one primary action (shop now, get tickets, etc.)
    • Test before sending — Always preview on mobile and desktop
    • Monitor metrics — Watch open rates and click rates to learn what resonates