Fanhaven’s Email Campaigns let you reach your fans directly in their inbox. Whether you’re promoting a new merch drop, announcing tour dates, or sharing exclusive content, campaigns are the way to do it.
Creating a campaign
Audience targeting
The power of campaigns comes from targeting the right fans:
- All fans with email consent — Broad reach
- Specific segment — Targeted (e.g., “Fans in New York” for a NYC show promo)
- Fanpass holders — Reach your most engaged fans
- Purchase-based — Fans who bought a specific item or spent above a threshold
Targeted campaigns consistently outperform mass blasts. A relevant message to the right 500 fans beats an untargeted email to 5,000.
Tracking & analytics
After sending, Fanhaven tracks:
Attribution
When fans click through from an email to your Fanpass store and make a purchase, Fanhaven can attribute that revenue back to the campaign — showing you the direct ROI of your email marketing.
Best practices
- Respect consent — Only email fans who have opted in
- Write compelling subject lines — This is the #1 factor in whether fans open your email
- Keep it concise — Fans scan emails quickly; get to the point
- Include a clear CTA — Every email should have one primary action (shop now, get tickets, etc.)
- Test before sending — Always preview on mobile and desktop
- Monitor metrics — Watch open rates and click rates to learn what resonates
