The Instagram integration connects your artist’s Instagram account to Fanhaven, enabling automated responses and fan capture from social media interactions.
What it does
| Feature | Description |
|---|
| Keyword triggers | Automatically respond when fans comment specific keywords |
| DM automation | Send direct messages to fans who engage with your posts |
| Fan capture | Drive Instagram followers to sign up for Fanpass |
Connecting Instagram
From the dashboard, go to Settings → Integrations → Instagram.
Click Connect Instagram and authorize Fanhaven to access the artist’s Instagram account. You’ll be redirected to Instagram/Meta to approve permissions.
Set up keyword triggers that activate when fans comment on your posts.
Keyword triggers
Keyword triggers are the core of the Instagram integration. Here’s how they work:
Choose a word or phrase fans will comment on your posts (e.g., “MERCH”, “FANPASS”, “LINK”).
Configure what happens when a fan comments the keyword:
Auto-reply comment — Post a public reply to the fan’s comment
DM response — Send a direct message with a link to your Fanpass page or merch store
Custom message — Personalize the DM with the fan’s name and a call-to-action
Turn on the keyword and it starts working on all new posts.
Example flow
- Artist posts about a new merch drop: “Comment MERCH to get the link!”
- Fan comments “MERCH” on the post
- Fanhaven automatically DMs the fan: “Hey! Here’s the link to shop the new drop: [Fanpass link]”
- Fan clicks the link, signs up for Fanpass, and shops merch
Use cases
| Scenario | Keyword | Response |
|---|
| Merch launch | ”SHOP” | DM with link to online store |
| Fanpass promotion | ”FANPASS” | DM with Fanpass sign-up link |
| Giveaway entry | ”ENTER” | DM confirming entry + Fanpass sign-up prompt |
| Tour announcement | ”DATES” | DM with link to tour dates/tickets |
Deauthorization & data management
You can disconnect Instagram at any time from the Integrations page. Fanhaven complies with Meta’s data policies, including:
- Data deletion requests — Handled automatically via webhook
- Deauthorization — Clean disconnection of the integration
- Privacy compliance — Fan data captured through Instagram follows the same consent and privacy rules as all other Fanhaven data
Instagram keyword campaigns work best when paired with strong calls-to-action in post captions. Be explicit about what the keyword does — “Comment MERCH and I’ll DM you the link to shop” performs better than just “Comment below.”
