> ## Documentation Index
> Fetch the complete documentation index at: https://docs.fanhaven.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Funnels

> Visualize and optimize the fan journey from discovery to purchase.

**Funnels** help you understand the path fans take from first contact to purchase and beyond. By visualizing each step, you can identify where fans drop off and optimize your strategy.

## What is a funnel?

A funnel tracks fans as they move through stages of engagement. Each stage narrows down to the fans who took the next action:

```
Visited Fanpass page    →  1,000 fans
Signed up for Fanpass   →    600 fans (60% conversion)
Made a purchase         →    180 fans (30% of sign-ups)
Made a repeat purchase  →     45 fans (25% of purchasers)
```

## Viewing funnels

Navigate to **Marketing → Funnels** in the dashboard. You'll see funnel visualizations showing:

* **Stage counts** — How many fans are at each stage
* **Conversion rates** — The percentage that moved from one stage to the next
* **Drop-off points** — Where the biggest losses happen

## Funnel stages

Common funnel stages in Fanhaven include:

| Stage               | What it measures                    |
| ------------------- | ----------------------------------- |
| **Page visit**      | Fan visited the Fanpass page        |
| **Sign-up**         | Fan created a Fanpass account       |
| **First purchase**  | Fan made their first purchase       |
| **Repeat purchase** | Fan came back for a second purchase |
| **Referral**        | Fan referred someone new            |

## Using funnel data

### Identify bottlenecks

If 1,000 fans visit your page but only 100 sign up, the sign-up step is your biggest bottleneck. Consider:

* Simplifying the sign-up flow
* Making the value proposition clearer
* Offering an immediate incentive for signing up

### Measure campaign effectiveness

Compare funnel metrics before and after a marketing campaign to see its impact:

* Did the campaign drive more page visits?
* Did it improve sign-up conversion?
* Did those new sign-ups convert to purchases?

### Set benchmarks

Track funnel metrics over time to establish baselines and measure improvement. What's "good" for your artist may differ from others, so focus on improving your own numbers.

<Info>Funnels work best when you have enough volume to draw meaningful conclusions. For newer artists or early-stage tours, focus on building the top of the funnel (getting fans to the page) before optimizing conversion rates.</Info>