> ## Documentation Index
> Fetch the complete documentation index at: https://docs.fanhaven.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Email Campaigns

> Send targeted email campaigns to your fans.

Fanhaven's **Email Campaigns** let you reach your fans directly in their inbox. Whether you're promoting a new merch drop, announcing tour dates, or sharing exclusive content, campaigns are the way to do it.

## Creating a campaign

<Steps>
  ### Navigate to Marketing → Campaigns

  Open the campaigns page from the dashboard.

  ### Click "Create Campaign"

  Set up your campaign with:

  | Field             | Description                                                     |
  | ----------------- | --------------------------------------------------------------- |
  | **Campaign name** | Internal name for tracking                                      |
  | **Subject line**  | What fans see in their inbox                                    |
  | **From name**     | The sender name (e.g., the artist's name)                       |
  | **Audience**      | Which fans receive this — all fans, a segment, or a custom list |

  ### Design your email

  Use the email editor to create your message. You can:

  * Write rich text with formatting
  * Add images and media
  * Include links to your Fanpass page, online store, or external URLs
  * Use merge tags to personalize (e.g., fan's first name)

  ### Preview and test

  Send a test email to yourself to check formatting, links, and rendering across email clients.

  ### Schedule or send

  Choose to **send immediately** or **schedule** for a specific date and time.
</Steps>

## Audience targeting

The power of campaigns comes from targeting the right fans:

* **All fans with email consent** — Broad reach
* **Specific segment** — Targeted (e.g., "Fans in New York" for a NYC show promo)
* **Fanpass holders** — Reach your most engaged fans
* **Purchase-based** — Fans who bought a specific item or spent above a threshold

<Tip>Targeted campaigns consistently outperform mass blasts. A relevant message to the right 500 fans beats an untargeted email to 5,000.</Tip>

## Tracking & analytics

After sending, Fanhaven tracks:

| Metric         | Description                                         |
| -------------- | --------------------------------------------------- |
| **Delivered**  | Successfully reached the inbox                      |
| **Opened**     | Fan opened the email (tracked via pixel)            |
| **Clicked**    | Fan clicked a link in the email                     |
| **Open rate**  | Percentage of delivered emails that were opened     |
| **Click rate** | Percentage of opened emails that had a link clicked |

### Attribution

When fans click through from an email to your Fanpass store and make a purchase, Fanhaven can attribute that revenue back to the campaign — showing you the direct ROI of your email marketing.

## Best practices

* **Respect consent** — Only email fans who have opted in
* **Write compelling subject lines** — This is the #1 factor in whether fans open your email
* **Keep it concise** — Fans scan emails quickly; get to the point
* **Include a clear CTA** — Every email should have one primary action (shop now, get tickets, etc.)
* **Test before sending** — Always preview on mobile and desktop
* **Monitor metrics** — Watch open rates and click rates to learn what resonates