> ## Documentation Index
> Fetch the complete documentation index at: https://docs.fanhaven.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Segments

> Group fans by behavior, demographics, and engagement for targeted outreach.

**Segments** let you slice your fan database into meaningful groups based on shared characteristics. Use segments to target marketing campaigns, understand your audience, and measure engagement.

## Creating a segment

<Steps>
  ### Go to Fans

  Navigate to the Fans page from the dashboard.

  ### Click "Create Segment"

  Define the rules that determine which fans belong to this segment.

  ### Set conditions

  Build your segment using one or more conditions:

  | Condition type        | Examples                                                             |
  | --------------------- | -------------------------------------------------------------------- |
  | **Purchase behavior** | Spent more than \$100, bought 3+ items, purchased a specific product |
  | **Event attendance**  | Attended a specific show, attended 2+ shows                          |
  | **Location**          | Fans in California, fans in the US, fans within 50 miles of a city   |
  | **Fanpass status**    | Has active Fanpass, signed up in the last 30 days                    |
  | **Engagement**        | Opened last email, clicked a link, redeemed a reward                 |
  | **Demographics**      | Age range, when available                                            |

  ### Combine conditions

  Use **AND** / **OR** logic to create precise segments:

  * "Fans who attended a show **AND** spent more than \$50" (high-value live fans)
  * "Fans with a Fanpass **OR** fans who made an online purchase" (digitally engaged fans)

  ### Save the segment

  Name your segment and save it. The segment is dynamic — fans are automatically added or removed as their data changes.
</Steps>

## Using segments

### Marketing campaigns

Target email and SMS campaigns to specific segments instead of blasting your entire database. Examples:

* **New fans** — Welcome series with brand story and merch highlights
* **Big spenders** — Exclusive early access to new merch drops
* **Lapsed fans** — Re-engagement campaign for fans who haven't purchased recently
* **Local fans** — Promote upcoming shows in their area

### Analytics

Compare segments to understand behavior differences:

* Do Fanpass holders spend more than non-holders?
* Which geographic region has the highest per-head spend?
* Are fans from social media campaigns as valuable as fans captured at shows?

### Export

Export segment data for use in external tools — email platforms, ad audiences, or reporting.

## Pre-built segments

Fanhaven includes several useful pre-built segments to get you started:

* **All Fanpass holders**
* **Fans from the current tour**
* **Fans with email consent**
* **Fans with SMS consent**
* **Top spenders**

<Tip>Start with pre-built segments and customize them as you learn more about your audience. The best segments are specific enough to be actionable but large enough to be meaningful.</Tip>