> ## Documentation Index
> Fetch the complete documentation index at: https://docs.fanhaven.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Setting Up Fanpass

> Configure your artist's Fanpass branding, messaging, and experience.

Setting up Fanpass is done from the **Fanpass** section of your dashboard. Here's how to create a polished, on-brand fan experience.

## Branding

The first thing fans see is your Fanpass page. Make it look great.

### Visual identity

<Steps>
  ### Upload a background image

  Choose a high-quality image that represents the artist. This is the hero visual fans see when they land on the Fanpass page.

  ### Choose a theme

  Fanhaven offers several visual themes that control how the background image is styled:

  | Theme          | Effect                                |
  | -------------- | ------------------------------------- |
  | **Fade**       | A smooth gradient fade over the image |
  | **Blacklight** | High-contrast neon effect             |
  | **Spectral**   | Ethereal, layered visual treatment    |
  | **Haze**       | Soft, atmospheric overlay             |

  ### Set your colors

  Customize the primary accent colors to match the artist's brand.
</Steps>

### Welcome message

Write a welcome message that fans see when they first visit. This is your chance to tell them what they'll get by signing up — exclusive access, rewards, early merch drops, etc.

## Fanpass mode

Choose how you want the Fanpass experience to work:

| Mode        | Description                                                                   |
| ----------- | ----------------------------------------------------------------------------- |
| **Full**    | Complete experience with wallet pass, online store, rewards, and all features |
| **Collect** | Simplified mode focused on capturing fan contact info                         |

<Tip>Use **Full** mode if you want the complete Fanpass experience. Use **Collect** mode if you just need to build your email/SMS list quickly.</Tip>

## Visibility

Control who can access your Fanpass:

* **Public** — Anyone with the link can sign up
* **Private** — Only fans with a direct invitation can access it

## Online merch

When enabled, your Fanpass page includes a full online merch store:

* Fans can browse items marked as **available online** in your merch catalog
* They can add items to cart, select sizes, and check out
* Orders can be set for **pickup at a show** or **shipping**

<Info>Only merch items with "Available Online" toggled on in the catalog will appear in the online store.</Info>

## Tracking pixels

For marketing attribution, you can add tracking pixels to your Fanpass page:

* **Meta Pixel** (Facebook/Instagram)
* **TikTok Pixel**
* **Google Analytics**

These fire when fans visit your page, sign up, or make a purchase — helping you measure the ROI of your social media campaigns.

## Embed code

Want to add Fanpass sign-up to your own website? Fanhaven generates an **embed code** you can drop into any webpage. This creates a branded widget that lets fans sign up without leaving your site.

## Sharing your Fanpass

Once configured, share your Fanpass with fans through:

* **Direct link** — Your unique URL (e.g., `fanhaven.com/your-artist`)
* **QR code** — Generate and print for merch tables, posters, and screens
* **Social media** — Share the link in bios, stories, and posts
* **Email** — Include in newsletters and marketing emails