> ## Documentation Index
> Fetch the complete documentation index at: https://docs.fanhaven.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Fanpass Analytics

> Measure the performance and impact of your Fanpass program.

The **Fanpass Analytics** page gives you visibility into how your Fanpass program is performing — from sign-ups to engagement to revenue impact.

## Accessing analytics

Navigate to **Fanpass → Analytics** in the dashboard. You'll see an overview of key metrics with the ability to drill into specific time ranges.

## Key metrics

| Metric                    | What it measures                                            |
| ------------------------- | ----------------------------------------------------------- |
| **Total Fanpass holders** | Cumulative number of fans who have signed up                |
| **New sign-ups**          | Fans who signed up in the selected time period              |
| **Pass verifications**    | Number of times a Fanpass was verified at a booth or online |
| **Online store visits**   | Traffic to your Fanpass merch store                         |
| **Online orders**         | Purchases made through the online store                     |
| **Referral sign-ups**     | New fans acquired through the referral program              |
| **Reward claims**         | Number of rewards redeemed by fans                          |

## Understanding the data

### Sign-up sources

See where your fans are coming from:

* **Direct link** — Fans who visited the Fanpass URL directly
* **QR code** — Scans from physical QR codes at booths or printed materials
* **Referral** — Fans who signed up through a referral code
* **POS capture** — Fans signed up by staff during a transaction
* **Embed widget** — Sign-ups from the embedded widget on external websites

### Engagement trends

Track how fan engagement changes over time:

* **Sign-up velocity** — Are sign-ups accelerating or slowing?
* **Verification frequency** — How often are fans using their passes?
* **Purchase behavior** — Are Fanpass holders buying more than non-holders?

### Revenue attribution

Understand the financial impact of your Fanpass program:

* **Revenue from Fanpass holders** vs. anonymous transactions
* **Average order value** comparison between Fanpass and non-Fanpass purchases
* **Online store revenue** driven by the Fanpass storefront

<Info>Fanpass analytics help you quantify the return on investment of your fan engagement strategy. Use this data to make the case for expanding your Fanpass initiatives.</Info>